Automated creator incentive + scoring platform helping Web3 projects launch growth campaigns at lower cost and with 60% less manual effort
Reduction in operational workload
Automated content detection
Campaign deployment time
Manual spreadsheet tracking
A Web3 venture studio collaborating with multiple token projects, creator communities, and KOL networks across X (Twitter).
Most discovery and analytics platforms in Web3 operate with heavy upfront listing fees, making them inaccessible for early-stage and mid-tier projects.
At the same time, the studio struggled with:
Identifying authentic creators
Tracking meaningful content production
Filtering out low-quality or bot-like accounts
Managing proof submissions and spreadsheets
Lack of technical lead for scalable system design
Troolla Tech was engaged to architect and deliver an automated, scalable solution.
As fractional CTO, Soon Lai designed SonarScore as a hybrid creator intelligence + incentive engine, combining automated content detection with a multi-factor scoring system.
Creators post naturally on X. The backend automatically detects posts, classifies them to projects, captures engagement metrics, and updates creator scores. 100% elimination of manual proof submission.
Performance-based revenue share model replacing high listing fees. Projects join through metadata, themes, keywords, and reward pools. Creators earn based on engagement quality, relevance, frequency, and historical performance.
Multi-dimensional scoring evaluating audience authenticity, engagement patterns, niche relevance, posting consistency, and optional wallet alignment for deeper Web3 reputation.
Clean Next.js dashboard for tracking creator activity, filtering by score/niche/language, viewing campaign insights, monitoring reward distribution, and exporting reports—all without spreadsheets.
Built for scale, performance, and future white-labelling
Measurable impact across operations, quality, and business growth
Auto-detection eliminated manual checking and spreadsheet tracking
Removing task submissions discouraged low-quality actors while attracting genuine creators
Performance-based revenue share replaced expensive listing fees for Web3 teams
New campaigns launch in hours instead of days or weeks
Better scoring leads to better creators and stronger reach
Architecture supports leaderboards, content intelligence, reputation scoring, and white-label APIs
Most analytics platforms charge heavy listing fees. SonarScore gives us a growth-focused alternative where creators post naturally and the system scores everything automatically. We only pay through revenue share. Zero spreadsheets, zero manual verification, and much better creator quality.
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